At 3d Marketing Communications, we understand that nobody knows
your products or service—or has more at stake—than
you do. That’s why we involve you every step of the way,
as we develop a plan of action.
Whether you prefer to do as much of the work as possible to save
money, or if you prefer us to handle the details, we allow you
to dictate your level of involvement throughout our eight-step
development process.
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Requirements Gathering
The first step in building an effective website is to address
issues such as the purpose and target audience. This information
is then used to identify objectives, set the foundation for
the site structure, and establish infrastructure requirements
(hosting, database support, e-commerce, etc.). |
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Keyword Research
Keywords are used in the building of the site, so it is important
to identify them early in the development process. We’ll
work with you to research and select the most relevant keywords
for your business. |
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Purposeful Site Structure and Navigation
Because people don’t read web pages like a book from
beginning to end, you need to lead them through the site by
providing an effective site structure and navigation system.
Our experts are skilled in helping your visitors find what
they want quickly—so they don't get lost or frustrated—while
steering them to the specific course of action you want them
to take. Also during this phase, keyword phrases are matched
to the subject matter of each section/page. |
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Appealing and Functional Design
When most people think of building a website, they think about
the design—and rightfully so. Your website is your chance
to make the right impression. Considerations during this phase
focus on the look and feel of the site, color selection, page
layout, and graphics usage. We’ll work with (or enhance)
your existing print material, marketing collateral and logo
to ensure consistency and leverage brand identity. In the
end you’ll have an aesthetically appealing site design,
supplemented by the right amount of fast loading graphics,
to create a positive impression of your business. |
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Clear, Rich, Relevant Content
One of the most important things a business owner can do to
is communicate their value through effective, high-quality
content. Our consultants will help you develop clear, rich
and relevant content in a way that speaks to your target audience,
builds trust, and optimizes site performance. In some instances,
the content is provided primarily by you, while in other cases,
we are much more involved to help you come up with ideas.
Special attention is also given to keyword usage, bulleted
paragraphs, headings and other formatting options to maximize
search rankings and improve readability. |
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Quality Assurance
During this phase, title tags (incorporating relevant keyword
phrases of course), Meta descriptions, and keyword alt tags
are added. And finally, before we publish any site to the
web, we conduct a rigorous 18-point analysis to optimize site
performance. This includes testing each page in a variety
of browsers, analyzing keyword and phrases, and error testing
HTML code. |
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Effective Promotion
Once the site is up and running, it’s time to promote
your site to drive targeted leads to your site. To get the
right kind of qualified prospects visiting your site, you
need the right mix of promotion—most of which costs
very little money. From search engine optimization, to targeted
campaigns, to word-of-mouth promotion, we’ll help you
get the most “bang for your buck”. |
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Meaningful Analysis
Just because a site is published doesn't mean the work is
done. Fresh site content is important to engage return visitors
and to optimize the search engine rankings. Our comprehensive,
straightforward monthly reports let you know where your site
is successful and where improvements may be needed. |
